When I became a graphic designer little did I guess that I will face the oddest specimens of human species? A normal intelligent decent human becomes a manifestation of the toughest taskmaster which might put a Roman Slave driver to shame. I have had clients who claim to be design challenged with no creative bone in them suddenly incarnate into spirit of Michael Angelo when they see the first of design concepts. There was client who almost sued me because he did know how to open a zip file and thought I was bluffing him when I told him that all files were in the zip file. I can never forget the day that a client walked in the office ready to break my bones because he was spammed by pseudo Viagra companies. He thought our company was responsible as we have provided him with hosting and emails. Moreover his wife was not amused.
The list is endless and quite funny provided you are not handling the project. But this is a major problem faced by graphic designers. They have to deal with so many clients who don’t have a clue about design or development services. The only thing they care about is the end product which looks simple to them. Most never realize the hard work, skills and experience which go into creating graphic designs. It is common to think that all work related to computer is easy and automatic with no hiccups or hard work.
Here are some hilarious true responses of clients which can make any graphic design grind his teeth.
Classic client answer to any question involving two options:
“Well, let’s try it both ways and see how it looks.”
“Can you make it so the emails that get sent can’t be forwarded?
I have an old website, but I want a new one. Is there any option to sell off the pixels of the old one?
One client called me this morning. After a brief discussion and proposing the price, suddenly he said: “I’m sorry; I thought freelancers work for free.”
5 Words I hate, and hear daily:Just have fun with it:-
A client called complaining that she couldn’t access the company website. When I get there, this is what she had typed in the URL field: “the company website”.
We are re-branding our e-commerce site. You have 3 days to come up with a logo. 3 days to concept the website. 1 day to finalize the web design. We launch on Friday.
Thanks for emailing me the PDF. Can you please resend it to me at 100% and not at 147%?
The Board is not willing to pay for website during tough times. We feel that there are many unemployed web designers that will volunteer their talent.
And This One Takes the Cake and Icing with All Flavors:-
Me: “Ok, we’ve made the site live.”
Client: “Why isn’t the site #1 on Google yet?”
Me: “We just made it live five minutes ago.”
Client: “Optimize the fireball.”
Me: “I’m sorry? Do you mean the firewall?”
Client: “I need more hits NOW, so I need you to optimize the fireball. I know what I’m talking about!”
Me: “We’ll get right on it.”
So next time if you feel down in the dumps due to an unreasonable client, read this article and remember you are not alone.
Logo is the personality of the company. The logo should reflect image and character of the company brand it represents.
Here are 5 latest trends for a successful logo:-
1. Less is more
Keep it simple is the new mantra of logo design. The logo design must be easy to look at and easy to understand. Simple concepts always attract attention and retain interest. Some of the simple yet world famous logo designs are known for their simplicity and clarity like McDonald’s, Nike, and IBM. Most brands want to represent their brand in simple way.
2. Brand character
The logo must convey the brand message of the company so that the communication with customers is easy to comprehend. There are companies with sophisticated image like Chanel, Calvin Klein so their logo reflects that feel. Some companies want to convey a friendly attitude. Hence their logo designs have fun factor with a groovy feel like Starbucks, Jucy Rentals and Disney. The logo of a company is an extension of the character and personality of the business.
Logo which can build memories make the companies last long. This inspires customers to come again and again. Happy customer can lead to family and friends recommendations and referrals. Logo becomes a heritage symbol for future generations like Rolls Royce, Coca cola, Cadbury’s etc.
Rolls Royce ↧
Coca cola ↧
Logo must have unique which is not shared with any other logo. It can be an emotional touch, sense of humor, some witty tagline, a special message or cultural images. Such remarkable aspects help to make the unique and creative. Logo designs like Qantas, Air New Zealand and UNICEF.
Air New Zealand ↧
5. Market friendly
Logo should appeal to the general public so that they can identify with the logo and its company. People should identify with the company and its products. Positive feedback for the logo design is important so that it can become popular amongst the masses like KFC, Puma, Toyota, Sony, WWF are some popular market friendly logo designs.
Pharmaceutical logo designs evoke an image of medical world. Somehow these logo designs are thought to be boring. Most of the icons used related to capsules, stethoscope, bottles or even mortar and pestle which is a traditional pharmaceutical symbol.
Many pharmaceutical companies are in the process of reinventing their brand to suit the modern marketing techniques. These companies want to design and develop a logo image which is builds a trendy and universal corporate identity for the companies as they are now into worldwide product promotion. Hence they want branding which can be identified and related to on a global platform.
Some of the modern pharmaceutical logo designs focus on health, vitality and nature to highlight the essential life uplifting aspects of their products. Abstract human figures in active postures, sunshine, growth and stamina are some thoughts conveyed through logo concepts of pharmaceutical companies. A corporate identity with simple and crisp presentation is preferred by many pharmaceutical companies as it enhances their brand image.
Some interesting pharmaceutical logo designs are presented here show logo with molecule model or using initials of the company to create an icon or even creating a different feel for classical mortar and pestle symbol. The emphasis is more on health care and nurturing then just medication.
Some creative pharmaceutical logo design samples for inspiration are as follows:
Australia has the most unique flora and fauna in the world. There is a huge variety of unique animal which are not found anywhere else in the world. This is result of millions of years of isolation of the continent. The indigenous animals of the Australian continent are very precious as they are threatened by destruction of habitats which has send many of them to the verge of extinction.
Many Australian Zoos and Sanctuaries funded by the government or philanthropic organizations. These places are becoming a haven for conservation of wild life as they nurture, breed and propagate various endangered species in their natural environment so that the bio diversity of Australia is preserved.
Here are some creative logos of famous zoos and sanctuaries of Australia:
1. Melbourne Zoo
The Royal Melbourne Zoological Gardens which is the official name for Melbourne zoo has more than 320 animal species from Australia and around the world. The zoo has an area of 4 kilometers. Melbourne Zoo is Australia’s oldest zoo and was opened on 6 October 1862. The zoo has beautiful flower gardens and picnic areas. Animals are now placed as per the climates: African rainforest, Asian Rainforest and the Australian.
2. Taronga Zoo
Taronga Zoo is a zoo based in Sydney, New South Wales, Australia. It was opened on 7 October 1916. It is home to over 2,600 animals of 340 species. It has a zoo shop, a cafe, and information center.
3. Healesville Sanctuary
Healesville Sanctuary officially known as the Sir Colin Mackenzie Fauna Park, is a zoo renowned for native Australian animals. It is situated at Healesville in Victoria, Australia. It is famous for breeding native Australian animals.
The zoo is set in a natural bush land environment. Conducted tours, bird shows and information areas are available to visitors.
4. Perth Zoo
The Perth Zoo is a 41-acre zoo that opened in 1898 in South Perth, Western Australia. It has 1258 animals of 164 species and includes an extensive botanical collection. Perth Zoo has three main zones – Australian Walkabout, Asian Rainforest and African Savannah.
5. Lone Pine Koala Sanctuary
Lone Pine Koala Sanctuary is a 4.6-hectare Koala Sanctuary located in the Brisbane suburb of Fig Tree Pocket in Queensland, Australia. Founded in 1927, it is the world’s oldest and largest Koala sanctuary. Koala Forest’ is a large koala enclosure with over 30 koalas famous the world over.
6. Cairns Tropical Zoo
The Cairns Tropical Zoo is an award winning venture which is part of the Wildlife Tropical North Queensland group. With an area of 6 hectares, Cairns Tropical Zoo offers a variety wildlife experiences in the tropics by a team of wildlife professionals.
7. Australian Reptile Park
The Australian Reptile Park is situated at Somersby, New South Wales in Australia. The park houses a variety of reptiles, including snakes, lizards and crocodiles. The park is known for snake and spider venom collection which is used to produce Ant venom for medicinal purposes.
There are a million logo designers in the world burning midnight oil and creating a huge range of logo designs for business and corporate. Logo design process is a long drawn process where the preferences and requirements of the clients are paramount. The course of logo design is shaped by client’s reactions. Yet there is a vast difference in the remunerations of logo designs.
Most of the logo designers are lucky if they get paid a few hundred dollars for the logo artwork created by them. But on the other end of the spectrum are some logo designers who get paid in millions of dollars for creating a logo which seems so ordinary and commonplace. Is that the case of the beauty which lies in the eyes of the beholder or some magic artwork?
It’s neither. Most of the highly expensive logo design creations are initiated by multinational corporations which highly inflated marketing and advertising budgets. Their brand identity is of supreme importance to their corporate image. The logo is not just a design put together but a whole campaign with well thought strategy. Every aspect of the logo is analyzed from the even the faintest color shades to angle of the icon. And this is just the design part.
Even more important is the thought behind the logo. This thought or idea is influenced by the company policies, visions and goals. There is major contemplation that the logo inspires most positive and endearing response from the prospective clients. Many months are spending on creating and developing the logo with a whole team of designers to create an exclusive logo.
This summary is not to belittle the efforts of majority of the logo designers. But the highly expensive logo designs have major endeavors behind them along with hefty investments. With such high stakes, it is no wonders that some of the high profile logo designs are exceptionally expensive.
Here are some logos which have upped the stakes of logo design development:-
London 2012 Olympics Logo: $62500
Pepsi Logo: $1 million
BBC Logo: $1.8 million
Accenture Logo: $100 millions
Banking Group ANZ Logo: $15 millions
BBC Logo: $1.8 million
Symantec Logo: $1.2 billions
This post is originally written by Linda brilliant content writer from Auckland, NZ.