How to get business leads from your banner ads
There is a famous saying in advertising which is advocated by many marketing gurus.
“If you have something to sell, climb the tree and yell like hell”
This is very true with advertising. The more you hit the target crowd with your marketing spiel, the more chances of getting people coming back to you with sales and profit. There are millions of ways of promoting your product ranging from door to door sales to SEO for internet marketing.
Once of the most attractive and popular means of online marketing is through banner advertising. Banners can help to generate instant interest in the sales and marketing of the products and services. While banners can be any size, there are some vital points which will help to create interesting and successful banner designs which inspire potential customers to give vital leads.
Use of creative artwork- Banners ads need to attract attention and induce the visitor to click them. Beautiful graphics, catchy slogans and vital information regarding the company are essential for a successful banner. Sometimes a touch of humor or emotional touch can also help to make the banner popular. An attractive banner helps to highlight the product or services and draws instant attention.
Call to action- Banner must induce call to action like clicking a link or filling in a coupon code or calling a phone number or email. These actions not just increase traffic to the website but also inspire a connection to the product. The interest generated can result in sales.
Banner sequence- It always pays to display banners in a sequence of themes. Same banner can become boring. But a series of banners connected with a theme but showing different images, contents can help to maintain curiosity and interest.
People thought that with advent of SEO, banner advertising would be relegated to negligence and would be obsolete. But just the reverse is true. Banner advertising is growing by leaps and bounds. In fact banner designing is evolving into a major line of graphic design with consistent innovations.
Here are some interesting statistics about banner advertising which vouch for the rise of banner marketing:
- Banner display ad revenues are growing at 11% per year since 2011.
- 80% of the companies in Australia keep aside a significant part their advertising budget for banner displays.
- Banner advertising spending will rise to $12 billion by 2016.
- 6 trillion banner impressions were recorded worldwide on the internet in 2012.
- 80% users in Australia remember a banner ad more vividly and retain memory of the brand.
- Animated banners have recorded a 15 % rise for advertising Australian Products
With such mind boggling statistics, it is a good idea to invest in creative banner displays. A consistent stream of banner ads can really job the memory of the visitors and inspire them to go for sales and revenue generation.
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Posted by Anush Malik
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