Facebook

Tips to design Facebook Banner:

• Keep it simple. With a small amount of screen space, it’s important to make the most of it. Keep the design simple and easy to digest.
• Include visuals. Facebook is a rich visual environment and people tend to respond positively to good visuals. Include an image that’s relevant to your message, along with any relevant text.
• Use your brand colors. Use the colors associated with your brand to create a banner that’s immediately recognizable as being from your company.
• Include a call-to-action. Make sure you provide viewers with some direction as to what they should do once they’ve seen your banner.
• Make sure it’s optimized for mobile. Around 70% of Facebook traffic comes from mobile devices, so make sure your banner looks great and is legible for smaller screens.
• Try A/B testing. Create multiple versions of your banner with different visuals or text and measure the performance of each. This will help you find a combination that resonates with your audience.